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The illustrations created for Multix range of household essentials had to be in a kiwiana style. They were used to promote an eco friendly range of food wraps, tin foil, sandwich bags and bin bags. The illustrations were used in print ads, digital banners and social media. Below are a select few shown.
The idea for the design of this Pacific Kolsch Beer by Blue Fridge Breweryis to show the process of beer making, almost like an infographic scene from inside a brewery with all the workers mischievously drinking beer at different stages, drunkenly dodging all the usual work hazards and showing chaotic, cluttered in the work place.
This conveys that it's so tasty and easy to drink that it's hazardous, "I'll just have one" a few hours later... "well might as well call it a day, not going to get any work done" kinda thing.
Occupational Hazard Beer label
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Over the Easter period, The Warehouse ran an online and in-store Red Rabbit Easter hunt for prizes from chocolate to mobile phones and more. To help promote the hunt in a fun and quirky way, I produced unique illustrations featuring a fun “hunt” for our own Red Rabbit.
“Where’s Wally” with Kiwiana vibes was the inspiration. I had to think of how to create something amazing, with inclusive visual scapes that encourage a bit of gameplay for all ages. While also, keeping in mind to use a fun style that would stand out, be aesthetically pleasing, and give Wabbit some street cred. The illustrations were used for press in the Warehouse stores and on advertising displays throughout New Zealand.
Where’s Wabbit? Easter Hunt Illustrations
By way of background, Brain Research New Zealand is a Centre of Research Excellence that is funded by the Tertiary Education Commission. They do fantastic research into ageing-related neurological disease, with the ultimate goal of helping Kiwis enjoy lifelong brain health.Each year, they are required to publish an annual report for the public, that highlights the research they do and the work they do out in the community.
Brain Research NZ Report
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A selection of tap badges and beer can labels I had the pleasure to design for The Mount Brewing Co.
The Mount Brewing Co
Illustrations for a series of activity books called Ara Ako which means 'Learning Pathways' for the Department of Corrections.
Ara Ako